A voucher code business is a way of affiliates driving through more sales by matching buyers with discount codes on the purchases that they are already making. There are many ways of promoting these sites and probably just as many ways of running and maintaining the sites.
The costs
For a start, look at the costs. A URL, some basic website hosting and whatever marketing you decide to undertake. Unless you are planning on spending a lot on advertising the basic website can be done very cheaply. In fact, I have seen people who use Blogger for their voucher code website, meaning that the basic set-up is free.
The potential
Obviously, the income you receive will depend on how much traffic you get, which is dependent on your marketing. You might market the site for free using social networking, or you might be using Pay Per Click schemes. Article marketing, search engine optimization, and posting in forums are all other ways of getting your website known.
Of course, getting people onto your website is the first step. Once they are there are they going to come back? Offer an RSS feed and a weekly newsletter and you increase your chances, but only if they like what they see. If it is obvious that your takeaway voucher codes are the same as other websites, then there might not be an incentive to sign up, you need to make sure that you stand out and sometimes, offering nonaffiliate voucher codes can actually draw in the extra traffic.
The income
Once you have a flow of traffic then you can start to earn commissions. How big these commissions are, how often people buy from you and so on will all determine your potential income so a lot of it is down to the question, “How much are you willing to put in?” But if you pick your main merchants carefully and target your activities to drive in a good number of regular readers, then you can start to see an income.
Will you be in profit?
Work hard and yes, there is no reason why you should not make a profit. Especially if you see it as a long term business and build a loyal band of followers, there are plenty of opportunities open to you. However, because the costs can be so low it is not a question of if there will be a profit, but if the profit is worth your time? If you can only invest a small amount of time each week over the next year building your business then the profit margins are going to be small. However, if you can invest plenty of time each week growing a fan base, dropping in on forums, marketing your website and updating your voucher codes, then there is a chance of a good profit.
